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~subject:"Belgium"
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Belgium
Advertising effects
67
Werbewirkung
67
Consumer behaviour
63
Konsumentenverhalten
63
Werbung
45
Advertising
44
Belgien
44
Internet marketing
25
Online-Marketing
25
Brand management
24
Markenführung
24
Brand image
18
Product Placement
18
Product placement
18
Markenimage
17
Marketing management
16
Marketingmanagement
16
Children
14
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
13
Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
11
Psychology of advertising
10
Werbepsychologie
10
Automotive market
8
Computerspiel
8
Kfz-Markt
8
Marketing
8
Social Web
8
Social web
8
Video game
8
Advertising planning
7
Brand
7
Jugendliche
7
Markenartikel
7
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Undetermined
2
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1
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Article
32
Book / Working Paper
12
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
11
Book section
11
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
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Language
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English
40
Dutch
4
Author
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Pelsmacker, Patrick de
43
Dens, Nathalie
10
Jegers, Marc
6
Cauberghe, Verolien
5
Janssens, Wim
4
Verhellen, Yann
4
Banks, Ivana Bušljeta
2
Geuens, Maggie
2
Moons, Ingrid
2
Oates, Caroline
2
Proost, J.
2
Wouters, Marijke
2
Adams, Leen
1
Aleksandrovs, Leonids
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Cornelis, Erlinde
1
Cuyvers, Ludo
1
De Cannière, Marie Hélène
1
De Meulenaer, Sarah
1
DeMeyer, G.
1
Driesen, Liesbeth
1
Dumont, Michel
1
Goos, Peter
1
Gwozdz, Wencke
1
Hofman, A.
1
Mielants, Caroline
1
Muller, Marié-Luce
1
Purnawirawan, Nathalia
1
Puttemans, Bianca
1
Rayp, Glenn
1
Ridder, Ronald Karel de
1
Roozen, Irene T. M.
1
Spruijt, Nicole
1
Sterckx, Ellen
1
Viviers, Wilma
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Applied economics
2
Breaking new ground in theory and practice
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
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1
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
2
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
3
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
4
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
5
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
6
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
7
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
8
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
9
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
10
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
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