De Pelsmacker, Patrick; Muller, Marie‐Luce; Viviers, Wilma - In: Marketing Intelligence & Planning 23 (2005) 6, pp. 606-620
Purpose – The objective of the study was to compare competitive intelligence (CI) practices of exporters in South Africa and Belgium. Design/methodology/approach – An e‐mail and postal survey in a sample of 292 Belgian and 309 South African exporting companies was carried out in which...