Al‐Khatib, Jamal A.; Malshe, Avinash; Sailors, John J.; … - In: European Journal of Marketing 45 (2011) 1/2, pp. 133-152
Purpose – The purpose of this paper is to compare the antecedents of opportunism and its effect on unethical negotiation tactics among US and Belgian managers. Design/methodology/approach – Samples of managers in both countries are surveyed and cross‐country analysis using multi‐group...