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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael; Johnston, Wesley J.; Ritter, Thomas - In: Industrial marketing management : the international … 117 (2024), pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182