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~subject:"Beschwerdemanagement"
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Beschwerdemanagement
Consumer behaviour
5
Beziehungsmarketing
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Relationship marketing
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Spain
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Customer satisfaction
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E-commerce
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Gerechtigkeit
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Marketingmanagement
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Vázquez Casielles, Rodolfo
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Díaz Martín, Ana María
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Martín, Ana Maria Díaz
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Suárez Álvarez, Leticia
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Álvarez, Leticia Suárez
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Journal of marketing management : MM
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Psychology & marketing
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Perceived justice of service recovery strategies : impact on customer satisfaction and quality relationship
Vázquez Casielles, Rodolfo
;
Álvarez, Leticia Suárez
; …
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 487-509
Persistent link: https://www.econbiz.de/10003972422
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2
Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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