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Should retailers pay to bring customers back? : the impact of quick response and coupons on purchase outcomes
Goudarzi, Kiane; Borges, Adilson; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 5, pp. 665-669
Persistent link: https://www.econbiz.de/10009734833
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Managing service recovery experience : effects of the forgiveness for older consumers
Babin, Barry J.; Zhuang, Weiling; Borges, Adilson - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430649