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~subject:"Betriebliche Budgetierung"
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Betriebliche Budgetierung
Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Sportmarketing
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Sports marketing
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Werbeplanung
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sports advertising
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Internet marketing
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Krisenmanagement
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Online-Marketing
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Sport
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Sports
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Television advertising
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Advertising industry
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Brand extension
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China
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Corporate budgeting
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Cheong, Yunjae
2
Kim, Kihan
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Kim, Hyuksoo
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International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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