It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

This paper investigates the industrial practices of production offshoring and reshoring — in particular, the role of strategy and natural hedging (i.e., co-locating sales and production activities). After analyzing the recent production sourcing decisions of 74 leading global manufacturing...