Supply chain management in a promotional environment
Year of publication: |
2006
|
---|---|
Authors: | Huchzermeier, Arnd ; Iyer, Ananth V. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-28399-4. - 2006, p. 325-344
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Verkaufsförderung | Sales promotion | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Lieferkette | Supply chain | Efficient Consumer Response | Efficient consumer response |
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