//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Decomposing perceived playfuln...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Internet marketing
Consumer behaviour
81,915
Konsumentenverhalten
79,436
Social Web
20,291
Social web
20,260
Soziales Netzwerk
16,378
Social network
15,454
Online-Marketing
12,933
Theorie
12,045
Theory
11,800
Relationship marketing
10,257
Beziehungsmarketing
10,226
Brand management
8,399
Markenführung
8,356
Brand image
6,958
Markenimage
6,926
Online-Handel
6,467
Online retailing
6,453
USA
6,329
United States
6,047
Customer satisfaction
5,848
Electronic Commerce
5,813
Kundenzufriedenheit
5,687
Deutschland
5,620
E-commerce
5,539
Germany
5,227
Werbewirkung
4,642
Service quality
4,596
Advertising effects
4,595
Dienstleistungsqualität
4,552
Unternehmensnetzwerk
4,534
Business network
4,527
Innovation adoption
4,471
Innovationsakzeptanz
4,420
Brand
4,412
Markenartikel
4,402
Einzelhandel
4,277
Retail trade
4,236
Advertising
4,027
Viral marketing
4,002
more ...
less ...
Online availability
All
Undetermined
5,935
Free
2,352
Type of publication
All
Article
9,613
Book / Working Paper
3,752
Journal
26
Other
6
Type of publication (narrower categories)
All
Article in journal
8,074
Aufsatz in Zeitschrift
8,074
Aufsatz im Buch
1,394
Book section
1,394
Graue Literatur
510
Non-commercial literature
510
Working Paper
384
Arbeitspapier
383
Collection of articles of several authors
245
Sammelwerk
245
Hochschulschrift
228
Ratgeber
217
Guidebook
207
Aufsatzsammlung
189
Case study
174
Fallstudie
174
Thesis
118
Conference paper
114
Konferenzbeitrag
114
Lehrbuch
96
Textbook
73
research-article
71
Konferenzschrift
61
Handbook
31
Handbuch
31
Glossar enthalten
28
Glossary included
28
Collection of articles written by one author
25
Sammlung
25
Conference proceedings
19
review
19
Bibliographie
13
non-article
10
Bibliografie enthalten
8
Bibliography included
8
Interview
8
Amtsdruckschrift
7
Festschrift
7
Government document
7
Reprint
6
more ...
less ...
Language
All
English
12,216
German
1,122
Undetermined
40
French
8
Polish
6
Russian
6
Swedish
4
Spanish
3
Lithuanian
2
Serbian
2
Czech
1
Italian
1
Slovak
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
35
Tucker, Catherine
32
Goldfarb, Avi
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Karjaluoto, Heikki
19
Kollmann, Tobias
19
Edelman, Benjamin
18
Hajli, Nick
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Hollebeek, Linda D.
15
Katona, Zsolt
15
Loureiro, Sandra Maria Correia
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Fesenmaier, Daniel R.
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
69
National Bureau of Economic Research
23
IGI Global
22
Information Resources Management Association
14
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Campus Verlag
5
Nomos Verlagsgesellschaft
5
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
more ...
less ...
Published in...
All
Journal of business research : JBR
351
Journal of retailing and consumer services
203
International journal of internet marketing and advertising : IJIMA
200
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
SpringerLink / Bücher
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of hospitality management
94
Information systems research : ISR
89
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Industrial marketing management : the international journal for industrial and high-tech firms
82
Technological forecasting & social change : an international journal
82
Tourism management : research, policies, practice
82
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Cogent business & management
67
Springer eBook Collection
66
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
Business horizons
60
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Psychology & marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of promotion management : JPM
56
The journal of product & brand management
56
Journal of marketing
55
Journal of strategic marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of marketing management : MM
51
Journal of electronic commerce research : JECR
50
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
48
International journal of e-business research : an official publication of the Information Resources Management Association
48
Marketing intelligence & planning
48
more ...
less ...
Source
All
ECONIS (ZBW)
13,099
USB Cologne (EcoSocSci)
126
Other ZBW resources
116
RePEc
37
BASE
18
EconStor
1
Showing
1
-
10
of
13,397
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
2
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
3
Explaining user acceptance and usage of social networking sites : the role of trust, social connectedness and visibility in extending UTAUT2
Praveena, K.
;
Thomas, Sam
- In:
International journal of management practice : IJMP
11
(
2018
)
3
,
pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
Saved in:
4
A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...
Ratten, Vanessa
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011406471
Saved in:
5
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
6
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
7
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
8
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
9
Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.
;
Al-Qayoudhi, Wafa S.
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
Saved in:
10
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->