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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of service research
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The score is not the music : integrating experience and practice perspectives on calue co-creation in collective consumption contexts
Kelleher, Carol
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012005802
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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