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Unlocking the potential of upstream social marketing
Gordon, Ross - In: European journal of marketing : EJM 47 (2013) 9, pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
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How value is disrupted in football fandom, and how fans respond
Tinson, Julie; Sinclair, Gary; Gordon, Ross - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 411-428
Persistent link: https://www.econbiz.de/10014282876