Critical issues in social marketing : a review and research agenda
Year of publication: |
2008
|
---|---|
Authors: | Gordon, Ross ; McDermott, Laura ; Hastings, Gerard |
Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 333-346
|
Subject: | Social Marketing | Social marketing | Marketingtheorie | Marketing theory |
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