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Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert; Mele, Cristina - In: Journal of business market management : jbm 4 (2010) 4, pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
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Guest editorial: Value co-creation as a complex adaptive process
Polese, Francesco; Mele, Cristina; Gummesson, Evert - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 926-929
Persistent link: https://www.econbiz.de/10011797934
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Co-patenting, co-ownership, and co-ideation as drivers for university business innovation : the case of public universities in Spain
Quero, María José; Díaz-Méndez, Montserrat; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 115-133
Persistent link: https://www.econbiz.de/10013537704