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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Marketing
12
Salespeople
12
USA
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United States
12
Verkaufspersonal
12
Selling
10
Verkauf
10
Sales promotion
7
Verkaufsförderung
7
Beziehungsmarketing
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Marketing management
6
Marketingmanagement
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Relationship marketing
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Lieferantenmanagement
5
Perception
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Saudi Arabia
5
Saudi-Arabien
5
Supplier relationship management
5
Wahrnehmung
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
4
Job satisfaction
4
Kundenwert
4
Qualitative Methode
4
Qualitative method
4
Sales-marketing interface
4
Confidence
3
Ethics
3
Grounded Theory
3
Grounded theory
3
Interface management
3
Managers
3
Salesforce
3
Schnittstellenmanagement
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Vertrauen
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qualitative
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Arbeitszufriedenheit
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Belgium
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Friend, Scott B.
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Malshe, Avinash
2
Fisher, Gregory J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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