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~subject:"Betriebliche Wertschöpfung"
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Giving voice to marketing's intellectual heritage : Dixon's view of marketing as value creation
Pirog III, Stephen F.
;
Smith, Michael F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008936946
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