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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Kundenwert
8
Beziehungsmarketing
7
Customer value
7
Marktsegmentierung
7
Relationship marketing
7
Customer service
6
Kundenservice
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Market segmentation
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Strategisches Management
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B-to-B-Marketing
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Business-to-business marketing
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Strategic management
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Customer satisfaction
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Kundenmanagement
3
Marketing management
3
Marketingmanagement
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Computer industry
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Erfolgsfaktor
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High technology
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Hochtechnologie
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Kundendienst
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Kundenzufriedenheit
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Lieferantenmanagement
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Professional services
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Success factor
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Supplier relationship management
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Target group
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Unternehmen
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Value creation
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business markets
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customer value
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Arbeitszufriedenheit
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B2B models
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Weinstein, Art
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Bishard, Autumn
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Flack, Rebecca
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Sturgeon, Kaeleigh
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Journal of creating value
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
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How Royal Caribbean navigates stormy seas : a customer value analysis
Weinstein, Art
;
Bishard, Autumn
;
Flack, Rebecca
; …
- In:
Journal of creating value
8
(
2022
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10014581000
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