How Royal Caribbean navigates stormy seas : a customer value analysis
Year of publication: |
2022
|
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Authors: | Weinstein, Art ; Bishard, Autumn ; Flack, Rebecca ; Sturgeon, Kaeleigh |
Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 1, p. 71-83
|
Subject: | Cruise lines | customer-centricity | customer experience | customer service | customer value | Royal Caribbean | service-quality-image-price (SQIP) framework | value creation | Karibischer Raum | Caribbean countries | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenservice | Customer service | Kreuzfahrt | Cruise |
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