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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Social marketing
37
Consumer behaviour
33
Konsumentenverhalten
33
Social Marketing
24
Beziehungsmarketing
13
Relationship marketing
13
Australia
12
Australien
12
Dienstleistungsqualität
11
Service quality
11
Social Web
10
Social web
10
Gesundheitsvorsorge
9
Preventive care
9
Services marketing
8
Customer satisfaction
7
Dienstleistung
7
Kundenzufriedenheit
7
Value creation
7
Eating habit
6
Emotion
6
Ernährungsverhalten
6
Gesundheitsversorgung
6
Gesundheitswesen
6
Health care
6
Health care system
6
Services
6
social marketing
6
Alcohol consumption
5
Alkoholkonsum
5
Behaviour
5
Brand management
5
Customer integration
5
Customer value
5
Einzelhandel
5
Frauen
5
Kundenintegration
5
Markenführung
5
Retail trade
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English
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Parkinson, Joy
3
Russell-Bennett, Rebekah
3
Bu, Yi
2
Previte, Josephine
2
Thaichon, Park
2
Zainuddin, Nadia
2
Davey, Janet
1
Kietzmann, Jan
1
Letheren, Kate
1
Mulcahy, Rory
1
O'Brien, Ingrid M.
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Ouschan, Robyn
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Whittaker, Lucas
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
6
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1
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
6
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
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