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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory
Alqayed, Yousef; Foroudi, Pantea; Kooli, Kaouther; … - In: Sustainable branding : ethical, social, and …, (pp. 291-309). 2021
Persistent link: https://www.econbiz.de/10012546438
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach
Alqayed, Yosef; Foroudi, Pantea; Kooli, Kaouther; … - In: International journal of hospitality management 102 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185237
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea; Marvi, Reza; Colmekcioglu, Nazan - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329