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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
7
Beziehungsmarketing
6
Social Web
6
Social web
6
Computerspiel
5
Video game
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer integration
3
Kundenintegration
3
Value creation
3
Virtual reality
3
Virtuelle Realität
3
Brand community
2
Business‐to‐business marketing
2
Confidence
2
Customer engagement
2
Customer engagement behavior
2
Customer engagement emotion
2
E-commerce
2
Ecosystem
2
Electronic Commerce
2
Gamification
2
Internet of Things
2
Marketing management
2
Marketingmanagement
2
Netnography
2
Risk
2
Techno-service system
2
Trust
2
Trust management
2
Vertrauen
2
2013-2018
1
B-to-B-Marketing
1
Bergbau
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Change management
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English
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Garry, Tony
3
Harwood, Tracy
3
Boomer, Jason
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Journal of marketing management : MM
1
The business of gamification : a critical analysis
1
Value construction in the creative economy : negotiating innovation and transformation
1
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ECONIS (ZBW)
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy
;
Garry, Tony
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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2
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
Saved in:
3
Value transformation : from online community to business benefit
Harwood, Tracy
;
Boomer, Jason
;
Garry, Tony
- In:
Value construction in the creative economy : …
,
(pp. 243-264)
.
2020
Persistent link: https://www.econbiz.de/10012221743
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