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The impact of trust and commitment on value creation in asymmetric buyer–seller relationships : the mediation effect of specific asset investments
Chen, Po-Yuan; Chen, Kuan-Yang; Wu, Lei-Yu - In: The journal of business & industrial marketing 32 (2017) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10011662324
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Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships
Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen; Sinkovics, Rudolf R. - In: The journal of business & industrial marketing 31 (2016) 6, pp. 732-742
Persistent link: https://www.econbiz.de/10011597626