The use of asset specific investments to increase customer dependence : a study of OEM suppliers
Year of publication: |
November 2017
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Authors: | Lin, Chih-Wei ; Wu, Lei-Yu ; Chiou, Jyh-Shen |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 67.2017, p. 174-184
|
Subject: | Asset specificity | Joint learning capacity | Proactive market orientation | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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