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The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle; Hammedi, Wafa; Mahr, Dominik - In: Journal of business research : JBR 95 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
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Coordinatiing online health communities for cognitive and affective value creation
Van Oerle, Sarah; Mahr, Dominik; Lievens, Annouk - In: Journal of service management 27 (2016) 4, pp. 481-506
Persistent link: https://www.econbiz.de/10011563644
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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524