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Sales forecasting: key to integrated management
Lazer, William - In: Business horizons 2 (1959) 3, pp. 61-67
Persistent link: https://www.econbiz.de/10002352585
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Competition, innovation and marketing management
Lazer, William - In: Social issues in marketing : readings for analysis, (pp. 128-136). 1967
Persistent link: https://www.econbiz.de/10002360652
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Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Persistent link: https://www.econbiz.de/10002821221