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Liar, liar, my size is higher : how retailer context influences labeled size believability and consumer responses to vanity sizing
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 34 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011629050
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Sounds like a heuristic! : investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 51 (2019), pp. 285-292
Persistent link: https://www.econbiz.de/10012115138