Liar, liar, my size is higher : how retailer context influences labeled size believability and consumer responses to vanity sizing
Year of publication: |
January 2017
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Authors: | Ketron, Seth ; Spears, Nancy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 185-192
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Subject: | Vanity sizing | Anchoring theory | Believability | Retailer environment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsgröße | Firm size |
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