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~subject:"Betriebsmaterialwirtschaft"
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Betriebsmaterialwirtschaft
International marketing
31
Internationales Marketing
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Marketingmanagement
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Consumer behaviour
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Vereinigte Staaten
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Market entry
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Mathematisches Modell
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Paul E. Green
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Produktgestaltung
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Produktmanagement
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Unternehmensnetzwerk
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Wind, Yoram
4
Faris, Charles W.
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Nicosia, F. M.
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Robinson, Patrick J.
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Webster, Frederick E.
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Marketing Science Institute
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Behavioral models for market analysis : foundations for marketing action
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Prentice-Hall foundations of marketing series
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ECONIS (ZBW)
4
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
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1967
Persistent link: https://www.econbiz.de/10003012249
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Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
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1972
Persistent link: https://www.econbiz.de/10000050221
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3
Behavioral models of organizational buying processes
Nicosia, F. M.
;
Wind, Yoram
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 96-120)
.
1977
Persistent link: https://www.econbiz.de/10002576021
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Industrial buying and creative marketing
Robinson, Patrick J.
;
Faris, Charles W.
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1967
Persistent link: https://www.econbiz.de/10000577840
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