Industrial buying behavior : source loyalty in the purchase of industrial components
Yoram Wind
| Year of publication: |
1967
|
|---|---|
| Authors: | Wind, Yoram |
| Subject: | Marktforschung | Absatzpolitik | Industriemarkt | Betriebsmaterialwirtschaft | Betriebswirtschaftliche Verfahrensforschung |
| Extent: | XIII, 273 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Stanford University, Diss. 1967 |
| Notes: | Bibliogr. S. 261-273 Xerokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003012249