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~subject:"Betriebsmaterialwirtschaft"
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Betriebsmaterialwirtschaft
Marktforschung
56
Theorie
26
Theory
26
Market research
20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
16
Marketingtheorie
16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
11
Verbraucher
11
Konsumentenverhalten
10
Paul E. Green
10
Werbung
10
International marketing
9
Produktgestaltung
9
Absatzpolitik
8
Market segmentation
8
Multivariate Analyse
8
Betriebswirtschaftliche Entscheidungen
7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Advertising
6
Absatz
5
Entscheidung
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Scientific method
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Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
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Betriebsplanung
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Business network
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Mathematisches Modell
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English
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Wind, Yoram
4
Faris, Charles W.
1
Nicosia, F. M.
1
Robinson, Patrick J.
1
Webster, Frederick E.
1
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Marketing Science Institute
1
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Behavioral models for market analysis : foundations for marketing action
1
Prentice-Hall foundations of marketing series
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ECONIS (ZBW)
4
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
-
1967
Persistent link: https://www.econbiz.de/10003012249
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2
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
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3
Behavioral models of organizational buying processes
Nicosia, F. M.
;
Wind, Yoram
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 96-120)
.
1977
Persistent link: https://www.econbiz.de/10002576021
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4
Industrial buying and creative marketing
Robinson, Patrick J.
;
Faris, Charles W.
-
1967
Persistent link: https://www.econbiz.de/10000577840
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