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~subject:"Betriebsplanung"
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Betriebsplanung
Marktforschung
56
Theorie
26
Theory
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Market research
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Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
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Marketing theory
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Marketingtheorie
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Verbraucher
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Konsumentenverhalten
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Paul E. Green
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Werbung
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International marketing
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Produktgestaltung
9
Absatzpolitik
8
Market segmentation
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Multivariate Analyse
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Betriebswirtschaftliche Entscheidungen
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Internationales Marketing
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Marketingforschung
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Marktsegmentierung
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Multivariate analysis
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Advertising
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Absatz
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Entscheidung
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Scientific method
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Wissenschaftliche Methode
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Absatztheorie
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Advertising effects
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Betriebsmaterialwirtschaft
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Business network
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Wind, Yoram
3
Claycamp, Henry J.
1
Green, Paul E.
1
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Journal of marketing
1
Marketing and the computer
1
Multinational product management
1
The Wharton magazine
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ECONIS (ZBW)
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1
Marketing and corporate strategy
Wind, Yoram
- In:
The Wharton magazine
6
(
1982
)
4
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
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2
Research for multinational product policy
Wind, Yoram
- In:
Multinational product management
,
(pp. 165-184)
.
1977
Persistent link: https://www.econbiz.de/10003012663
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3
The computer's place in business planning: a Bayesian approach
Green, Paul E.
- In:
Marketing and the computer
,
(pp. 278-300)
.
1965
Persistent link: https://www.econbiz.de/10003563380
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4
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 2-9
Persistent link: https://www.econbiz.de/10003012599
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