Planning product line strategy : a matrix approach
Year of publication: |
1976
|
---|---|
Authors: | Wind, Yoram ; Claycamp, Henry J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 40.1976, 1, p. 2-9
|
Subject: | Betriebsplanung | Absatzplanung |
-
(2015)
-
Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
-
Analyseinstrumente für die strategische Marketingplanung
Schadenhofer, Leopold, (1982)
- More ...
-
Brand-features congruence mapping
Green, Paul E., (1975)
-
Planning product line strategy : a matrix approach
Wind, Yoram, (1980)
-
Planning product line strategy : a matrix approach
Wind, Yoram, (1978)
- More ...