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~subject:"Betriebswirtschaftliche Entscheidungen"
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Betriebswirtschaftliche Entscheidungen
Marktforschung
56
Theorie
26
Theory
26
Market research
20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
16
Marketingtheorie
16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
11
Verbraucher
11
Konsumentenverhalten
10
Paul E. Green
10
Werbung
10
International marketing
9
Produktgestaltung
9
Absatzpolitik
8
Market segmentation
8
Multivariate Analyse
8
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Advertising
6
Absatz
5
Entscheidung
5
Scientific method
5
Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
4
Business network
4
Mathematisches Modell
4
Measurement
4
Messung
4
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4
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3
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4
English
3
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Green, Paul E.
6
Robinson, Patrick J.
2
Alderson, Wroe
1
Becknell, jr., James C.
1
Dalbey, Homer M.
1
Frank, Ronald E.
1
Gross, Irwin
1
Hinkle, Charles L.
1
Kuehn, Alfred A.
1
Massy, William F.
1
Rohloff, Albert C.
1
Sieber, jr., Harry F.
1
Tull, Donald S.
1
Wind, Yoram
1
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Marketing Science Institute
2
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Business horizons
1
Journal of marketing
1
Marketing Science Institute (Philadelphia). Series of books
1
Marketing Science Institute. Series of books
1
Models, measurement and marketing : a special project of the Market Research Council
1
Prentice-Hall International Series in Management
1
The marketing channel : a conceptual viewpoint
1
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ECONIS (ZBW)
7
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1
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Journal of marketing
27
(
1963
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10002539216
Saved in:
2
Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
Saved in:
3
Decision theory in market planning and research
Green, Paul E.
- In:
Models, measurement and marketing : a special project …
,
(pp. 171-197)
.
1965
Persistent link: https://www.econbiz.de/10002539540
Saved in:
4
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
5
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
6
Bayesian decision theory in channel selection
Alderson, Wroe
;
Green, Paul E.
- In:
The marketing channel : a conceptual viewpoint
,
(pp. 199-203)
.
1967
Persistent link: https://www.econbiz.de/10001813427
Saved in:
7
Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.
;
Frank, Ronald E.
;
Green, Paul E.
; …
-
1967
Persistent link: https://www.econbiz.de/10000577907
Saved in:
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