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~subject:"Betriebswirtschaftliches Ziel"
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Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
Douglas, Matthew A.
;
Strutton, David
- In:
Business horizons
52
(
2009
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003856349
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