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~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketing
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Marketingmanagement
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Großbritannien
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Internationales Marketing
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Kraftfahrzeugmarkt
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Marktforschung
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Radio advertising
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German
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Armstrong, Gary
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Kotler, Philip
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Saunders, John A.
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Walther, Werner
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Wong, Veronica
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wi - Wirtschaft / Marketing
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
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3., überarb. Aufl.
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