Detecting deception in advertising
Year of publication: |
1975
|
---|---|
Authors: | Armstrong, Gary M. ; Russ, Frederick A. |
Published in: |
MSU business topics. - East Lansing, Mich. : School, ISSN 0024-8460, ZDB-ID 221039-3. - Vol. 23.1975, 2, p. 21-31
|
Subject: | Werbungsgesinnung | Verbraucherschutz | Vereinigte Staaten |
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