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Qualitative methods in management research
Gummesson, Evert - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10013532952
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The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert; Grönroos, Evert - In: Journal of service management 23 (2012) 4, pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
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Qualitative methods in management research
Gummesson, Evert - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001387951