Gilinsky, Armand <Jr.>; Forbes, Sharon L.; Reed, Marlene M. - In: Wine Economics and Policy 5 (2016) 1, pp. 60-67
This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important...
