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Using case studies in university-level marketing education

Brennan, Ross - In: Marketing intelligence & planning 27 (2009) 4, pp. 467-473

Persistent link: https://www.econbiz.de/10009526344

Reflecting on experiential learning in marketing education

Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108

Persistent link: https://www.econbiz.de/10010385805

Key issues in marketing education : the marketing educators' view

Gibson-Sweet, Monica; Brennan, Ross; Foy, Anne; Lynch, … - In: Marketing intelligence & planning 28 (2010) 7, pp. 931-943

Persistent link: https://www.econbiz.de/10009157176

Marketing simulation games : student and lecturer perspectives

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-897

Persistent link: https://www.econbiz.de/10009157179

Effects of participation in a simulation game on marketing students’ numeracy and financial skills

Brennan, Ross; Vos, Lynn - In: Journal of marketing education : JME 35 (2013) 3, pp. 259-270

Persistent link: https://www.econbiz.de/10010210092

Exploring the implementation of ethics in UK accounting programs

Ghaffari, Firoozeh; Kyriacou, Orthodoxia; Brennan, Ross - In: Issues in accounting education 23 (2008) 2, pp. 183-198

Persistent link: https://www.econbiz.de/10003729224

Teaching marketing

Brennan, Ross (ed.); Vos, Lynn (ed.) - 2021

Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison --...

Persistent link: https://www.econbiz.de/10012703691