Teaching marketing

edited by Ross Brennan (formerly Professor of Industrial Marketing, Hertfordshire Business School, University of Hertfordshire, UK), Lynn Vos (Associate Professor of Marketing, Southern Alberta Institute of Technology, Canada)

Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett -- Index.

MoreLess

Year of publication:	2021
Other Persons:	Brennan, Ross (ed.) ; Vos, Lynn (ed.)
Publisher:	Northampton : Edward Elgar Publishing
Subject:	Marketing \| Betriebswirtschaftsstudium \| Graduate business education \| Wirtschaftspädagogik \| Business and economics education

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (xiv, 326 Seiten)
Series:	Elgar guides to teaching series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-78990-789-6 ; 978-1-78990-788-9
Other identifiers:	10.4337/9781789907896 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012703691