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Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10003724276
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