Sales management simulation : participant's manual
Douglas J. Dalrymple ; Harish Sujan
| Year of publication: |
2001 ; 5. ed.
|
|---|---|
| Authors: | Dalrymple, Douglas J. ; Sujan, Harish |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Verkauf | Marketingmanagement | Simulation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 166 S. : Ill., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-39756-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004714174