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Brand morphing across Wal-Mart...
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Bewertung
Kanada
48,487
Canada
35,705
Einzelhandel
17,859
Brand management
17,743
Markenführung
17,330
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15,259
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13,366
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11,229
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11,117
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8,391
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5,794
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5,771
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2,035
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2,029
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1,955
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1,900
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1,847
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1,841
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1,603
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Burmann, Christoph
4
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3
Buchele, Mark-Steffen
3
Günther, Thomas
3
Hoepfner, Jörg
3
Liebert, Tobias
3
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3
Azar, Pablo
2
Baumgarth, Carsten
2
Chang, Chung-chau
2
Dekimpe, M. G.
2
Dhar, Ravi
2
Fuller, Matthew
2
Gensler, Sonja
2
Gunderson, Morley
2
Hamann, Christoph
2
Irmscher, Markus
2
Jaffe, Eugene D.
2
Joia, Luiz Antonio
2
Jost-Benz, Marc
2
Kanitz, Christopher
2
Ker, Alan P.
2
Kriegbaum-Kling, Catharina
2
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2
Lin, Bo-chi
2
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2
Menninger, Jutta
2
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2
Pan, Yue
2
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2
Pauly-Grundmann, Denise
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2
Reimsbach, Daniel
2
Sattler, Henrik
2
Shankar, Venkatesh
2
Skiera, Bernd
2
Walser, Martin G.
2
Wirtz, Bernd W.
2
Yuan, Mingwei
2
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1
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1
International Development Research Centre
1
Iowa State University
1
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1
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The journal of brand management : an international journal
6
Journal of retailing
5
SpringerLink / Bücher
5
Canadian journal of agricultural economics : CJAE
4
Journal of business research : JBR
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Springer eBook Collection / Business and Economics
3
Brand management ; Vol. 3
2
Canadian public policy : a journal for the discussion of social and economic policy in Canada
2
Die Betriebswirtschaft : DBW
2
Düsseldorfer Schriften zur Finanzierung und Investition
2
Gabler Research
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
MSI reports : working paper series
2
Marken- und Produktmanagement
2
Markenmanagement
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Tourism management : research, policies, practice
2
Accounting for social value
1
Adapting public policy to a labour market in transition
1
Advances in developing human resources : ADHR
1
African journal of economic and management studies
1
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Asia Pacific journal of marketing and logistics
1
Auditing : a journal of practice & theory
1
BTE, BDSE, BLE
1
Betriebs-Berater : BB
1
Business horizons
1
CAMA working paper series
1
CSLS research reports
1
Carleton economic papers
1
Competitiveness und Ethik : mit 12 Tabellen
1
Culture, tourism and the centre for education statistics : research papers
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
E-commerce trends for organizational advancement : new applications and methods
1
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ECONIS (ZBW)
191
USB Cologne (EcoSocSci)
5
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1
Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash
;
Pourhamidi, Masoud
- In:
International journal of business innovation and …
22
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
Saved in:
2
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
3
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
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4
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
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5
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003467953
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6
Creating "value" beyond the point of production : branding, financialization and market capitalization
Willmott, Hugh
- In:
Organization : the critical journal of organization, …
17
(
2010
)
5
,
pp. 517-542
Persistent link: https://www.econbiz.de/10008688483
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7
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
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8
Evaluation framework for social media brand presence
Pletikosa Cvijikj, Irena
-
2013
Persistent link: https://www.econbiz.de/10009747242
Saved in:
9
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
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10
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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