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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Mental simulation and product evaluation : the affective and cognitive dimensions of process versus outcome simulation
Zhao, Min
;
Hoeffler, Steve
;
Zauberman, Gal
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 827-839
Persistent link: https://www.econbiz.de/10009348949
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal
;
Hoeffler, Steve
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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