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ECONIS (ZBW)
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Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
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2
Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Tom
;
Noble, Paul
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003479609
Saved in:
3
Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Watson, Tom
;
Noble, Paul
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002493748
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