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Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Tom; Noble, Paul - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003479609
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Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Watson, Tom; Noble, Paul - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002493748