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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
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