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Service management and marketing : customer management in service competition
Grönroos, Christian - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003365020
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Service management and marketing : managing the service profit logic
Grönroos, Christian - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10004715447
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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Service management and marketing : customer management in service competition
Grönroos, Christian - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004877761