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~subject:"Beziehungsmanagement"
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Beziehungsmanagement
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Gummesson, Evert
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USB Cologne (EcoSocSci)
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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
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2000
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Reprinted
Persistent link: https://www.econbiz.de/10000683730
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2
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003686297
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3
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Repr.
Persistent link: https://www.econbiz.de/10004041843
Saved in:
4
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004754926
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5
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004911095
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