Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Year of publication: |
2000 ; Reprinted
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Authors: | Gummesson, Evert |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Unternehmen | Kundenmanagement | Beziehungsmanagement |
Description of contents: | Table of Contents [gbv.de] |
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Kamenz, Uwe, (2003)
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Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy, (2008)
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Der aufgabenorientierte Ansatz : Kompetenzen im Marketing
Lennerts, Silke, (2004)
- More ...
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Editorial: The 2013 Naples Forum on Service
Gummesson, Evert, (2013)
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Balanced centricity and triads : strategies to reach ecosystem equilibrium in the arts sector
Quero Gervilla, María José, (2019)
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My journey through marketingland
Gummesson, Evert, (2019)
- More ...