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~subject:"Beziehungsmanagement"
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Beziehungsmanagement
Relationship marketing
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Service-dominant logic
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Service-Dominant Logic
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Business network
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Unternehmensnetzwerk
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Marketing
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Dienstleistung
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Innovation management
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Innovationsmanagement
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Komplexe Systeme
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Dienstleistungssektor
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Lieferantenmanagement
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Service industry
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Systemtheorie
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Theorie
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USA
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Dienstleistungsmarketing
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Management
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English
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Gummesson, Evert
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
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2000
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Reprinted
Persistent link: https://www.econbiz.de/10000683730
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2
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
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2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
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3
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Repr.
Persistent link: https://www.econbiz.de/10004041843
Saved in:
4
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004754926
Saved in:
5
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationship...
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004911095
Saved in:
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